Visual Search, Voice Search, and What That Means for Your Digital Business

Gone are the days when people only typed what they wanted into a little white search box.

Now? They’re snapping photos, asking their phones out loud, and using tools like Pinterest Lens and Google Voice Search to find what they want faster—without typing a single word.

If you’re running a digital product business (especially with PLR/MRR products or templates), this shift matters more than you might think.

Let’s break it down and make it work for you—no tech overwhelm required.

🧠 First, what is visual and voice search?

✨ Visual search = searching with images

Ever used Google Lens or Pinterest Lens? That’s visual search in action. People take a photo or upload an image, and the algorithm finds similar visuals, products, or info based on what it sees.

🎤 Voice search = searching by speaking

Think Siri, Google Assistant, or Alexa. Instead of typing “Canva Instagram template for coaches,” someone might say:

“Show me Instagram templates I can edit for my business.”

The takeaway?
People are searching differently—and if your products and content aren’t optimized for that, they might never find you.

👁️ Why this matters for your digital product biz

Whether you’re selling branding kits, Canva templates, image collections, or even bots + prompts, your visibility depends on how searchable your stuff is.

If your file names, titles, and images are vague or overly “cute,” search engines might not understand what you’re offering—even if it’s exactly what someone’s looking for.

Let’s fix that.

🔍 5 Simple Ways to Make Your Products Easier to Find (Even in Visual + Voice Search)

1. Be clear with product titles

Name your product the way your customer would describe it.
Not “The Social Sparkle Pack” — but “Editable Canva Instagram Templates for Lifestyle Coaches.”

Yes, you can still brand it creatively, but make the core function obvious.

2. Use alt text on all images (even in your blog or shop)

Alt text tells search engines what your image is.
Describe the image as if you were explaining it to someone with no visuals.

Example:
Instead of alt="pretty template"
Try: alt="Canva business card template with soft pink and beige colors"

This is gold for Pinterest, Etsy, and even your own Shopify site.

3. Name your files with keywords

Don’t upload images as final1.jpg or template-xyz.png 🙈

Instead, go for names like:
canva-brand-board-template.png or green-aesthetic-social-pack.jpg

Why? Because Google reads file names. Pinterest sometimes does too. These small tweaks make a big difference in how your visuals are indexed.

4. Add searchable text on your images

Especially on Pinterest, text overlays are powerful.
Include keywords like “Editable,” “Canva Template,” or “No Face Needed” on your pin designs to make them click-worthy and voice-search-friendly.

If someone says, “Show me Canva templates for faceless business owners,” your content will already match.

5. Write product descriptions like you’re answering a voice question

People using voice search often speak in full questions. Try including sentences that answer those directly.

Example:

“This Canva template pack is perfect for coaches, creatives, or online business owners who want to post consistently without starting from scratch.”

You’re giving both humans and algorithms what they need.

💬 Bonus: Use these keywords in your FAQs too

If you have an FAQ page (or FAQ section on product listings), work in natural-sounding phrases like:

• “Can I edit this in Canva for free?”

• “What does MRR mean?”

• “How do I use this with Pinterest?”
  These are all searchable phrases that can show up in both text and voice search results.

TL;DR?

Search is evolving. But that doesn’t mean you have to become an SEO expert.

Here’s the quick win checklist:
✅ Clear, keyword-based product names
✅ Smart alt text on every image
✅ Descriptive file names
✅ On-image text with relevant terms
✅ Voice-friendly product descriptions + FAQs

Want help making your digital content easier to find?

Start with my freebie:
🧠 15 High-Converting AI Prompts to help you create product descriptions, social captions, and email copy that actually get found (and clicked).

👉 Grab Your Free Prompts Here

Then when you're ready to save even more time…

🤖 The Magnetic AF Content Trinity bot can write it all for you — descriptions, posts, and repurposed content.
It's like having your own mini marketing assistant (without the salary).

👉 Meet the Content Bots Here

Let the search engines work in your favor.
Your products deserve to be seen.
Let’s make sure they’re searchable, clickable, and totally irresistible.

To Your Success,

Founder, CocoMocha Digital Media